When your business is built around expertise, credibility and thought leadership, your website needs to communicate that expertise from the first visit. DIGITALO Services created a polished Divi WordPress website for leadership development expert Amanda Martin and Leadership Authority, designed to showcase her experience, services and approach to leadership development.
The Project
Leadership Authority works with HR, People, Talent & Culture and Learning executives, so the website needed to speak directly to a professional audience looking for experienced leadership development support.
The project was deliberately kept concise, with a focused three-page website providing the essential information about Amanda, her expertise and the services available. Additional blog content provided a valuable platform for sharing insights, demonstrating knowledge and building the website’s search presence over time.
The design needed to feel authoritative and professional without becoming corporate or impersonal, putting Amanda’s expertise and personality at the centre of the website.
What We Did
- Website design and development
- WordPress and Divi development
- Three-page website structure
- Professional personal brand presentation
- Leadership development service presentation
- Content structure for HR, People, Talent & Culture and Learning executives
- Expertise and credentials presentation
- Blog setup for ongoing thought leadership content
- Calls to action and enquiry pathways
- Mobile responsive design
- SEO-friendly website structure
The Result
The finished website provides Leadership Authority with a professional digital presence that puts Amanda’s expertise front and centre. The concise core website makes it easy for senior professionals to understand the services available, while the blog creates room to demonstrate knowledge and build an ongoing library of leadership content.
It’s a great example of how a relatively small website can still create a strong professional presence when the structure, messaging and audience are clearly defined.
View the Leadership Authority website
A note about our portfolio
Our portfolio showcases websites as they were designed and developed by DIGITALO Services. Once a website is handed over, clients have full access to edit and manage their own content, so websites can change over time and the current live site may differ from the original design, content or layout shown here.
Some businesses and organisations featured in our portfolio may also have since closed, changed ownership, rebranded or moved to a different website, meaning the original website may no longer be online. We work with many new and small businesses and organisations, and unfortunately not every business remains in operation indefinitely. Where possible, we retain examples of our original work here to showcase the project as it was delivered.
